On June 29, 2020, Continental Group held a groundbreaking ceremony for a new factory for electronic air suspension systems in Changshu. The new plant covers a total area of more than 13,500 square meters and is expected to be officially put into operation in the second quarter of 2021.
This year marks the twenty-fifth anniversary of Continental’s entry into the Chinese market. The technology company Continental has been actively committed to providing assistance to China’s travel and development by mobilizing future technologies. The Jiangsu factory of electronic air suspension system is an important measure for Continental to continuously deepen the implementation of the localization strategy of “rooting the market and serving the market”, and is the foundation of steady expansion in China.
Electronic air suspension system
The localization of the electronic air suspension system will enrich the Continental Group’s localized product portfolio, meet the growing business needs, and better provide local customers with more comfortable and safer driving. The air shock absorber system is an electronic air suspension system installed on passenger cars. Air shock absorbers can effectively improve the stability of vehicle handling and driving comfort. It has become an important part of luxury cars, sports cars and high-end SUVs. One of the configurations. Continental is working hard to become a supplier of air springs. They are trying to produce and provide all the components needed for the air suspension system and the integrated control system of the air spring and electronic air supply system.
Air suspension manufacturing companies accelerate their entry into the international market and fully participate in international competition.
Today’s international market competition has crossed the stage of product competition and entered the era of brand competition. With the advent of globalization of brands and the domestication of international competition, foreign brands continue to attack the Chinese market. Brands are a powerful tool for auto parts market competition. However, my country’s local companies are obviously inadequate in brand competition in competition with foreign companies. However, as more and more international brands enter the Chinese market, it also brings more intense competition. The Chinese air spring shock absorber market is facing competition from international brands, which will certainly inspire a new round of quality and service upgrades for air shock absorber manufacturers.